BRITISH COLUMBIA - Art-BC.com, the online Arts & Cultural Guide to BC, is proud to announce the launch of our new logo!
For over a decade, the Van Dop Arts & Cultural guide has provided travelers with cultural adventures as well as local arts enthusiasts with the best of BC's cultural experiences. What began as a small brochure has now expanded into a 160 page guide with a companion website featuring thousands of cultural activities and experiences in the province.
With the development of several online resources such as the online Guide Art-BC.com and the virtual publication of the Arts and Cultural Guide with easy to navigate pages, links and printable pages, the Guide will be launching a new marketing strategy alongside the release of a new logo.
A Celebration of Art:
The new logo, created by Mediaworks, was designed to become a symbol synonymous with cultural excellence - a signal to all cultural enthusiasts of a Guide approved cultural experience.
Our new logo represents the spirit of the diverse nature of art throughout our province. We wanted a design that was clean, easy to read and dynamic at the same time. Since the logo is a celebration of art it has been designed to be versatile and lend itself to various applications using different colors and elements within the square giving it a sense of spontaneity.
Following the lead of other consumer guides, the recognizable new logo will be featured as a storefront decal to be displayed in the window of each Art-BC.com approved location. The strategy plans to assist guide users in identifying Art Guide participants - giving them the Guide's guarantee of a quality experience.
To find out what is featured in your community, visit Art-BC.com and check out upcoming events as well as year-round cultural activities near you. Look out in the Spring of 2013 for the new printed guide, a two-year publication featuring the best of BC's cultural experiences.
The logo has been designed to use different colors and different backgrounds depending on the application.
